YOUYIKU ("we", "us" or "our") is committed to protecting your privacy. This privacy policy explains how we collect, use, disclose, and protect your personal information when you visit our website or purchase our products (women's bags, dresses, and related products).

By using this website, you agree to the data practices described in this privacy policy.

What information do we collect?

We collect information directly provided to us, automatically collected when you use our services, and in some cases obtained from third parties.

1.1 Information you provide

Identity and contact information: When you create an account, make a purchase, contact us, or subscribe to our newsletter, we collect your information such as your name, billing and shipping address, email address, phone number, and payment information (credit card number, etc.). Payment information is processed directly by our third-party payment processor, and we do not store complete credit card information.

Account information: Your username, password, shopping preferences, and order history.

Communication content: Communication records between you and us through email, online chat, or social media.

1.2 Automatically collected information

Device and browsing information: When you visit our website, we automatically collect certain information about your device and browsing activity, including your IP address, browser type, operating system, recommendation sources, click through rates on the website (such as viewed products, items added to the shopping cart), and visit time/date.

Cookies and similar technologies: We use cookies, pixel tags, and similar technologies to collect the above information, remember your preferences, personalize your experience, and analyze website traffic. You can control cookies through browser settings, but disabling certain cookies may affect website functionality.

1.3 Information obtained from third parties

We may obtain limited information from third-party service providers such as payment processors, shipping companies, advertising and analytics partners to fulfill your order, verify information, or improve our services.

2. How do we use your information?

We will use the collected information for the following business purposes:

Fulfill orders and manage accounts: process your payments, shipments, returns, and exchanges, and send you order confirmations and logistics updates.

Communicate with you: reply to your inquiries, send customer service messages, manage your account, and (with your consent) send you marketing information about new products, promotions, and updates.

Improve and personalize services: Analyze website usage to improve our website, products, and services; We provide personalized product recommendations and content for you.

Marketing and Advertising: To display personalized advertising to you through email, social media, or other platforms within the scope of your consent. We may use your information to measure advertising effectiveness.

Security and Fraud Prevention: Protect our website and business from fraud, abuse, or security threats, and comply with legal obligations.

3. How do we share your information?

We will not sell your personal information. We only share your information in the following limited circumstances:

Service provider: Shared with trusted third parties who assist us in operating our business, such as payment processing, order fulfillment, delivery, email sending, website hosting, data analysis, and marketing. These service providers can only use your information to provide services to us and must protect your information.

Legal requirement: When we believe it is necessary to disclose in order to comply with laws, regulations, subpoenas, court orders, or government requirements, or to protect the rights, property, and safety of us, our users, or others.

Business Transfer: If it involves a company merger, sale, financing, or acquisition of all or part of our assets, your information may be transferred as part of the transaction. We will notify you of any changes in ownership and any choices regarding the processing of your information.

4. International data transmission

Our business is global in scope. Your information may be transmitted and processed in countries outside of your country of residence, such as the location of our servers or service providers. The data protection laws in these countries may differ from those in your country/region. We will take all reasonable and necessary measures to ensure that your information is processed securely in accordance with this privacy policy and in compliance with applicable data protection laws.

5. Your Rights and Choices

Depending on your place of residence, you may have certain rights to your personal information:

Access and correction: You can log in to your account to view and update some personal information. You can also contact us to access the information we hold about you.

Choose to opt out of marketing: You can click on the "unsubscribe" link in our marketing email at any time, or choose not to receive marketing messages by contacting us. This does not affect communication related to transactions or services.

Cookie preference: Most web browsers accept cookies by default, but you can usually adjust your browser settings to refuse cookies or receive prompts. Please note that disabling cookies may affect your use of certain features of this website.

Deletion and Data Portability Rights: You have the right to request that we delete your personal information or, where feasible, provide the data to you in a structured format. Please note that we may need to retain certain information for legal, fraud prevention, or accounting purposes.

Do not sell personal information to third parties: We do not sell personal information. According to laws such as the California Consumer Privacy Act (CCPA), California residents are entitled to this right.

To exercise any of the above rights, please contact us through the detailed information in Section 8. To protect your privacy, we may verify your identity before responding to requests.

6. Data retention

We only retain your personal information for the time necessary to achieve the purposes described in this policy, unless required or permitted by law for a longer retention period (e.g. for tax, accounting, or legal claims purposes).

7. Children's Privacy

Our website is not aimed at children under the age of 13 (or any higher age specified in your country/region), and we do not intentionally collect personal information from children. If you are a parent or guardian and believe that we have collected information about your child, please contact us immediately.

8. Safety

We take reasonable management, technical, and physical protection measures to protect your personal information from loss, theft, abuse, unauthorized access, disclosure, alteration, and destruction. However, no Internet transmission or electronic storage method is 100% secure, so we cannot guarantee absolute security.

9. Third party links

Our website may contain links to third-party websites. This privacy policy does not apply to these websites, and we are not responsible for their privacy practices. We encourage you to read their privacy policies before providing any information to these websites.

10. Changes to this policy

We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated policy will be published on this page and the 'last update' date will be updated. We may notify you of significant changes through email (sent to the address specified in your account) or by posting notices on our website. By continuing to use this website after making changes, you accept the updated policy.